Alleviating Confusion and Preventing Fraud: PHARMACEUTICAL MARKETING STRATEGY
Now that the federal gover nment is paying a significant portion of prescription drug expenses for the elderly, it is considered fraudulent for pharmaceutical companies to use incentives to encourage the use of expensive branded products. Attention is being focused on pharmaceutical patient assistance programs (PAPs) and pharmacy rebates.






INTRODUCTION
Manufacturer: Pfizer, New York, NY Indication: Varenicline is indicated as an aid in smoking cessation.
Quadrivalent Human Papillomavirus (Types 6, 11, 16, 18) Recombinant Vaccine (Gardasil)


